New users wonder if they can still find one to buy somewhere. People who bought it are still wondering how to reactivate and whether they can keep using their bracelet. Even if no one ever really knew what Nike’s metrics meant.įive years after the brand discontinued its production, the FuelBand still makes waves. Nike FuelBand wasn’t the first fitness tracker on the market – it was launched after the first Fitbit – but it was the first to make fitness tracking feel personal rather than abstract, with its ingenious Fuel Points system. That’s why we can’t help but wonder why Nike discontinued it after a mere three years and two versions later. A pioneer in the fitness tracking industry, Nike FuelBand truly made some waves and revolutionised the world when it was first released, back in 2012.
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